people / Cache
Believes in the superiority of the human machine, the power of great brands and the joy of helping people live better lives through nature. Lover of all things New Mexico.
After a brief stint in the Detroit automotive industry, Cache chose to focus his passion for building brands with companies empowering people to enjoy nature and the outdoors. This led him to leadership marketing and product management positions with Schwinn, Case Logic and Pearl Izumi / Shimano. Most recently he has moved from being a Genesis customer to a member of our team adding his inside out business and brand perspective and challenging us everyday.