profile /

overview

Genesis is a strategic and creative consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders to optimize brand, strategy, communications and investor relations.

We add value through a high-touch partnership, solving strategic problems creatively and creative problems strategically.

We are champions of the idea, adept in all media. We like to work from the inside out, creating continuity from culture to customer. We believe you should do it before you say it,
so you mean what you say.

Since 1967 we have been a trusted partner of every kind of enterprise, big and small, all over the world. We value curiosity, courage, intelligence, humanity, and originality. And we aspire to create change for the better.

our beliefs

Genesis by name, Genesis by nature.

In enterprise, every day is day one.
A chance to plant a flag, or fly one higher.
We partner with committed leaders
to create change for the better, in brand,
strategy, communications, and the real world.

Work from the center.

At the core of every worthy enterprise
is a single, simple truth. And the road to
a strong culture and a fiercely loyal customer
runs clear and straight from that center.

Champion the human being.

Every enterprise is the sum of its parts –
a community of employees, leaders, and investors.
Business is people, a chain that only has value
if it’s anchored in the human needs of the customer.

Be a catalyst for excellence.

We are an agent of change. We’re here to think
the unthinkable, in order to bring out the best
in our clients and in ourselves. When we help
organizations excel, we excel.

Solve the right problem.

In the jungle ecology of 21st century business,
the right answer is to ask the right questions.
Our business is journalism, not fiction.
It’s the relentless pursuit of the elegant solution.

Be bold.

If you want to be loved because you’re different,
be different. Not just in what you claim,
but in everything you do. The world is shopping
for integrity and originality. A yard of effort,
a mile of trust.

leadership

Genesis has always formed deep and lasting relationships with senior executives and their teams—in some cases working with the same business leaders in successive companies. At least one principal partner is always immersed in a project, and each one is an expert in his or her discipline.

client testimonials

“Most firms can deliver strategy, but when they move to the creative, they fall short and you wonder ‘what happened here?’ The creative product is where the rubber meets the road and Genesis is just fantastic.”

Ian Arthur, Chief Marketing Officer
Intrawest

“Genesis is accepted as a peer because they talk at the CEO, CFO, COO level. The C-level executives put down any skepticism and embrace them as a part 
of the team.”

Colleen Hanley, VP, Business and Product Strategy
ArvinMeritor

“Genesis was able to make our customers fall in love with our brand. People have become emotional about 
the product and the brand, and Genesis brought that all together.”

DeNai Jones, President and Founder
Petunia Pickle Bottom

“They played a very strategic role,
 not like a traditional communications firm. Rather Genesis is an extension of the management team, and they are as invested in our success as we are.”

Richard Young,  CFO
Gabriel Resources

“If I had met them 10 years earlier, I would have been 3X more successful.”

Jerre Stead, CEO
IHS

“Crafting a 100th anniversary message is an opportunity few companies have. At Steelcase we wanted to celebrate in a unique and inspiring way that reflected our history and focused on the future. The Genesis team was an exceptional strategic and creative partner to Steelcase and brought to life the core idea central to our company, that it is not companies that survive – it is ideas. Genesis helped us to express this in a very compelling campaign and visually attractive identity and tools that created excitement and conversation amongst all our stakeholders.”

Jim Hackett, CEO
Steelcase

“Genesis has been able to open our eyes 
to new possibilities from a creative, communications and – most importantly – 

a business perspective. They come up with solutions that we
could have never come up with in a million years!”

Donna Sitkiewicz, Director of Corporate Communications
Kraft Foods Inc.

“We are very fortunate to have people 
with this depth of expertise working 
on our behalf. Genesis is genius when it comes to all that a brand can communicate about an organization.”

Cliff Bosley, President/CEO
Bolder Boulder

“They have incredible passion and a commitment to authenticity in everything they do.”

Diane Willman, V.P. of Marketing
Frontier Airlines

accolades

Genesis has consistently won awards and recognition in numerous international and national competitions within the design, advertising, interactive and investor relations disciplines.   

One Show Interactive
Finalist for Steelcase One Day Film

Los Angeles Film and Script Festival
Won Best Documentary Short for Steelcase One Day Film

USA Film Festival National Short Film
Finalist for Steelcase One Day Film

ADCD
Petunia Pickle Bottom won for Print Design, Fall Catalogue

Summit International
Bronze Award for CareTech Integrated – Complete Branding

ADCD
Won Gold for Meyer May House Campaign & Logo, Colorado Symphony Orchestra Posters, and Petunia Pickle Bottom Spring Catalogue; Won Silver for Meyer May House Brochure; Won Bronze for Vail TV and Colorado Symphony Orchestra Logo

Graphics
Won Gold for Meyer May House Interactive – Website

Summit International
Won Silver for Meyer May House Brochure; Won Bronze for Genesis Holiday Card

Print Magazine
Won for Design Excellence for Petunia Pickle Bottom Spring Catalogue

Communication Arts Design
Won for Design Excellence for Petunia Pickle Bottom Spring Catalogue

ADCD
Won Silver for Vail Resorts Winter White Campaign & Petunia Pickle Bottom Spring Spring Catalogue; Won Bronze for Kraft Foods Corporate Values Poster Series; Won Merit for Vail Resorts Homepage with Video Takeover and Vail Resorts White Film

American Banker, Annual Report of the Year
Won Best Annual Report for UMB Annual Report

Denver 50 Awards
Won Most Inventive Ideas Created in Denver in for Meyer May House Website & Brochure, Vail Resorts Web Homepage and Video Takeover

HOW Magazine, 10 Annual Interactive Design Awards
Won Merit for Kraft Foods New Kraft Micro Website

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