Genesis worked with Giant Bicycles and its Rabobank sponsor to create the graphics for the Tour de France team bikes that are competing in the annual classic. Getting noticed in this event is part of the launch strategy for the performance road bike line - from the world's largest bicycle manufacturer. The goal was to highlight the totally new, world-class industrial design language and state-of-the art construction, with graphics that stand out in this fast crowd. We wish the team good luck as it seeks another podium position in 2011.

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