Shoes And Flat Pedals System Engineered As Only Shimano Can
August 08 2017We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.
See Full PostWe are honored to announce that our partner, Deb Kelly, was awarded a National Association of Corporate Directors (NACD), NACD Fellowship – Gold Standard Director Credential®.
See Full PostCache Mundy joins Genesis as an Advisory Consultant
July 14 2017Cache Mundy, 20-plus year veteran in marketing, brand development and product creation, has joined Genesis as an advisory consultant.
See Full PostThe past week brought many interesting events. One was Ford Motor Company, the 114-year-old automobile manufacturer, replacing its CEO in light of disappointing results, sagging sales and a stock price hovering at five-year lows near $10 a share.
See Full PostOn Corporate Strategy
March 18 2014Stephanie Comfort writes why a clearly articulated strategy should be the centerpiece of any investor relations story
See Full PostGOOD Puts the Spotlight on Grandmother Power
November 06 2013The exhibit we designed celebrating activist grandmothers is featured as part of GOOD's series, Push for Good
See Full PostCan you own part of Grand Rapids Public Museum?
August 22 2013The membership campaign we recently created for GRPM was featured in a recent Grand Rapids Business Journal article.
See Full PostGenesis founder Jim Adler heard a tribute to Viola Liuzzo on NPR this week and remembered what he was doing the very night of her murder, 46 years ago…
He was sitting in an Alabaster, Alabama jail cell…
Is Print Dead?
June 06 2013As electronic media becomes more mainstream, more everyday, what is the value of print?
See Full PostGenesis Helps Novelis Tell a Story of Innovation
May 03 2013Genesis was selected to help Novelis tell a story of innovation: introducing the world's first high-recycled content, low-carbon footprint container.
See Full PostUMB Centennial Celebration
April 25 2013UMB rings the NASDAQ opening bell, marking the company's 100th year anniversary
See Full PostWhat Have You Done for Me Lately?
April 19 2013Genesis partner Mike Miller blogs about the fate - and future - of the Annual Report.
See Full PostThe Odd, the Bad and the Beautiful
March 13 2013What’s Up with Bike Culture? Genesis partner Mike Miller blogs about the recent fascination with the pedal-driven vehicle.
See Full Post10 Things Your Brand Can Do for You
March 06 2013What are the benefits of approaching Brand as a strategic imperative?
See Full PostAnd the Award Goes to…
March 01 2013An award and an honorable mention - all in one week.
See Full PostShould we assume this is the sincerest form of flattery?
February 04 2013We got that strange feeling of deja vu watching the Skechers Super Bowl ad yesterday.
See Full PostThree Words to Ring in the New Year with Investors
January 11 2013Whether your company is facing good news or a tough quarter, there are three words that might guide the tone of your company’s announcement.
See Full PostWhat the Wacky Sport of Chessboxing Teaches You About Creativity
November 21 2012Genesis partner Graham Button blogs for Fast Company.
See Full PostA focus on customer experience can certainly make an organization more fit to compete, and if done well and uniquely, it can be the source of substantial competitive advantage.
See Full PostWall Street Rings in a Second Steelcase Century
October 05 2012On October 4th, Steelcase CEO Jim Hackett and his guests rang the Opening Bell at the New York Stock Exchange, marking the company's first century in business.
See Full PostWhat Film Crews Can Teach You About Running A Business
August 24 2012Film crews make quick, agile decisions in service of what's good for the final product. Shouldn't your business?
See Full PostGenesis teams up with some true change-makers
August 13 2012In July, a team of Genesis volunteers toured the Breakthrough summer program to see first hand how it all works – later in the year Genesis will host an arts and design mentorship day.
See Full PostThe website we created as part of Steelcase's 100-year anniversary initiative is Communication Arts' WEBPick of the week.
See Full PostGenesis partner Georgia Everse blogs for Harvard Business Review.
See Full PostA Company Can’t Know Its Customer Until It Knows Its Own Heart
December 01 2011Republic Airways recently acquired two brands, Frontier and Midwest, and merged them.
See Full PostHelping Giant Bicycles Stand Out at The Grand Tour
November 01 2011Ideas take shape in lots of different ways because every relationship is unique. But no matter the client, or the audience, or the medium, good ideas are a currency you can take to the bank.
See Full PostWhat Any Parent Can Teach a CMO
October 26 2011Genesis partner Graham Button blogs for Fast Company.
See Full PostEight Ways to Communicate Your Strategy More Effectively
August 22 2011Genesis partner Georgia Everse blogs for Harvard Business Review.
See Full PostSummit International Bronze Award for Genesis
June 11 2011Genesis is Awarded Summit International Bronze Award for CareTech Solutions Integrated Launch.
See Full PostGenesis partner Graham Button blogs for Fast Company.
See Full PostEight Communication Traps That Foil Innovation
January 12 2011Genesis partner Georgia Everse blogs for Harvard Business Review.
See Full Post7 Trends to Watch, In An Age of Info Overload
October 05 2010Genesis partner Graham Button blogs for Fast Company on how to deal with a world offering constant media stimulation
See Full PostAt Kraft, Employees Make a Difference
October 04 2010As the Agency of Record for Kraft’s corporate communications, we helped shape Delicious Difference Week, an annual event launched in 2009.
See Full PostAt Genesis, we've always focused on the human beings at the heart of our clients' businesses.
See Full PostTurning a Winter Legend into a Year-Round Brand
August 31 2010Genesis positioned the Vail ski experience as one "Like nothing on earth." But how do you build a summer business on a passion for powder and back bowls?
See Full PostGraphis Gold Award for Meyer May Site
August 27 2010The Meyer May House 100-year anniversary website, designed by Genesis for Steelcase Inc., was selected by Graphis, the International Journal of Visual Communication, as a Gold Award winner in the Design Annual 2011.
See Full PostIs Business Getting Girly? Don Draper Reports
July 23 2010Genesis partner Graham Button blogs for Fast Company.
See Full PostGenesis partner Graham Button blogs for Fast Company.
See Full PostGenesis partner Graham Button blogs for Fast Company.
See Full PostThe View from 2020: A Datasnap from the Near Future
February 11 2010Genesis partner Graham Button blogs for Fast Company.
See Full PostGenesis partner Graham Button blogs for Fast Company.
See Full Post60 Years Later, Everyone’s Still Loving the AK-47
November 23 2009Genesis partner Graham Button blogs for Fast Company.
See Full PostGenesis partner Graham Button blogs for Fast Company.
See Full PostOnline, We’re the Sales Leads and the Cookies are the Closers
October 09 2009Genesis partner Graham Button blogs for Fast Company.
See Full PostHow to Run Your Brand Like a Therapist
October 07 2009Genesis partner Graham Button blogs for Fast Company.
See Full PostThe Ultimate Design Language? Words.
October 06 2009Genesis partner Graham Button blogs for Fast Company.
See Full PostDesigned Experiences: The Evolution of Intelligent Design
October 05 2009Genesis partner Graham Button blogs for Fast Company.
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