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We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.

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We are honored to announce that our partner, Deb Kelly, was awarded a National Association of Corporate Directors (NACD), NACD Fellowship – Gold Standard Director Credential®.

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Cache Mundy, 20-plus year veteran in marketing, brand development and product creation, has joined Genesis as an advisory consultant.

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The past week brought many interesting events. One was Ford Motor Company, the 114-year-old automobile manufacturer, replacing its CEO in light of disappointing results, sagging sales and a stock price hovering at five-year lows near $10 a share.

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On Corporate Strategy

March 18 2014

Stephanie Comfort writes why a clearly articulated strategy should be the centerpiece of any investor relations story

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The exhibit we designed celebrating activist grandmothers is featured as part of GOOD's series, Push for Good

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The membership campaign we recently created for GRPM was featured in a recent Grand Rapids Business Journal article.

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Genesis founder Jim Adler heard a tribute to Viola Liuzzo on NPR this week and remembered what he was doing the very night of her murder, 46 years ago…
He was sitting in an Alabaster, Alabama jail cell…

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Is Print Dead?

June 06 2013

As electronic media becomes more mainstream, more everyday, what is the value of print?

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Genesis was selected to help Novelis tell a story of innovation: introducing the world's first high-recycled content, low-carbon footprint container.

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UMB rings the NASDAQ opening bell, marking the company's 100th year anniversary

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Genesis partner Mike Miller blogs about the fate - and future - of the Annual Report.

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What’s Up with Bike Culture? Genesis partner Mike Miller blogs about the recent fascination with the pedal-driven vehicle.

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What are the benefits of approaching Brand as a strategic imperative?

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And the Award Goes to…

March 01 2013

An award and an honorable mention - all in one week.

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We got that strange feeling of deja vu watching the Skechers Super Bowl ad yesterday.

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Whether your company is facing good news or a tough quarter, there are three words that might guide the tone of your company’s announcement.

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Genesis partner Graham Button blogs for Fast Company.

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A focus on customer experience can certainly make an organization more fit to compete, and if done well and uniquely, it can be the source of substantial competitive advantage.

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On October 4th, Steelcase CEO Jim Hackett and his guests rang the Opening Bell at the New York Stock Exchange, marking the company's first century in business.

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Film crews make quick, agile decisions in service of what's good for the final product. Shouldn't your business?

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In July, a team of Genesis volunteers toured the Breakthrough summer program to see first hand how it all works – later in the year Genesis will host an arts and design mentorship day.

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The website we created as part of Steelcase's 100-year anniversary initiative is Communication Arts' WEBPick of the week.

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Genesis partner Georgia Everse blogs for Harvard Business Review.

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Republic Airways recently acquired two brands, Frontier and Midwest, and merged them.

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Ideas take shape in lots of different ways because every relationship is unique. But no matter the client, or the audience, or the medium, good ideas are a currency you can take to the bank.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Georgia Everse blogs for Harvard Business Review.

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Genesis is Awarded Summit International Bronze Award for CareTech Solutions Integrated Launch.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Georgia Everse blogs for Harvard Business Review.

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Genesis partner Graham Button blogs for Fast Company on how to deal with a world offering constant media stimulation

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As the Agency of Record for Kraft’s corporate communications, we helped shape Delicious Difference Week, an annual event launched in 2009.

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At Genesis, we've always focused on the human beings at the heart of our clients' businesses.

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Genesis positioned the Vail ski experience as one "Like nothing on earth." But how do you build a summer business on a passion for powder and back bowls?

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The Meyer May House 100-year anniversary website, designed by Genesis for Steelcase Inc., was selected by Graphis, the International Journal of Visual Communication, as a Gold Award winner in the Design Annual 2011.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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Genesis partner Graham Button blogs for Fast Company.

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