A Company Can’t Know Its Customer Until It Knows Its Own Heart

December 01 2011

Republic Airways recently acquired two brands, Frontier and Midwest, and merged them. Three cultures came under one roof, and CEO Bryan Bedford asked Genesis to identify a shared vision and core values.  The result was a short documentary, “Why We Fly,” about the relationship between the people who ride the planes, and the people who make it possible. The film is the core of a new social media campaign bringing passengers and employees together.

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