At Kraft, Employees Make a Difference

October 04 2010

As the Agency of Record for Kraft’s corporate communications, we helped shape Delicious Difference Week, an annual event launched in 2009.
Genesis led the effort to increase awareness and employee participation around the world, by creating the visual language and core communications materials for the program.  More than 23,000 Kraft Foods employees in 56 countries participated in volunteer activities during the last Delicious Difference week, making this the largest volunteer event in the company’s history.

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