We are pleased to announce that Cache Mundy has joined Genesis as an advisory consultant. Cache brings a 20-plus year career in marketing, brand development and product creation to the team.

We have worked with Cache at Schwinn Cycling and Fitness, Nautilus Fitness, Case Logic and Pearl Izumi over the years, so we have seen his passion and skills for building brands first hand.

Cache brings a wide skill set to Genesis. His latest engagement was as the Global Vice President of Product, Merchandizing & Development for Pearl Izumi and served as Pearl Izumi’s Global Vice President of Brand and Marketing prior to that position. Cache was also a member the Executive Team and helped guide the company through two acquisitions including the sale to Shimano, the World’s leading cycling component brand, headquartered in Osaka, Japan. Cache was also selected to co-lead the Shimano Global Softgoods Business Strategy Team during his tenure with Pearl Izumi.

At Genesis, Cache will lead strategy and brand development on key projects including WHIMZEES Natural Dog Treats, our client based in Veendam, The Netherlands, as well as being integral to other assignments for clients including DigitalGlobe, CereMetrix, Xero Shoes and CenturyLink.