Shoes And Flat Pedals System Engineered As Only Shimano CanAugust 08 2017
We had a blast working with the Shimano Europe marketing team to create the launch concept and materials for Shimano’s expanded 2018 pedal and shoe product lines.
The reveal took place at the Fort William World Cup round in Scotland. Our messaging platform – Shimano Gravity Alliance – drew from both the Shoe+Pedal connection, and the collaboration of Shimano’s professional development riders. The Gravity Alliance concept will be used across all marketing activities as Shimano launches around the world.