Turning a Winter Legend into a Year-Round Brand

August 31 2010

Genesis positioned the Vail ski experience as one “Like nothing on earth.” But how do you build a summer business on a passion for powder and back bowls? Connect people’s passion for summer pursuits with a unique, authentic mountain community - Vail’s world-class athletes, artists and chefs - the new family of Vail ambassadors. 
Result? IN PURSUIT OF ______ . A campaign for the years to come, and an invitation to find all your life-long pursuits in Vail’s endless summer.

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