Wall Street Rings in a Second Steelcase Century

October 05 2012

On October 4th, Steelcase CEO Jim Hackett and his guests rang the Opening Bell at the New York Stock Exchange, marking the company’s first century in business. As Steelcase’s creative partner for the centenary project the Genesis Inc team lived and breathed this transitional moment with them. Hats off to the Steelcase management for rejecting a retrospective in favor of officially embracing the twenty-first century. What a thrill to partner with a company that started in a steel manufacturing business, now marching into the Internet Economy as an innovation company! Here’s to your next 100!

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