As a brand strategist, I’m in a business that explores other businesses. What they do and why is our bread and butter. But strip away the differences in industry, scale, and geography of just about any enterprise, and underneath is a naked body with the same anatomy. One that varies only in these four ways: by being more or less true to an idea, more or less open to change, more or less responsive to markets, and more or less focused on the customer. On a good day, the filmmaking process is the least wasteful business model I’ve ever seen, and the end result is a highly polished design.

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