Debbie has 30 years of experience in corporate communication, investor relations, corporate affairs, employee communication, crisis management and general management and marketing, including senior officer roles at a number of Fortune 500 companies.

She has advised senior management and boards of directors concerning strategic positioning, value creation and integrated communication programs, providing a capital markets point of view. Her work in building investor relations programs has been viewed with great distinction, and in 2001 she became the second-ever honoree to receive the Lifetime Achievement Award from Investor Relations Magazine.

Her corporate experience spans consumer products, building materials retailing and conglomerates with diverse businesses, such as specialty chemicals and oil and gas, in companies that include The Quaker Oats Company, Esmark and Lowe's Companies.

In her tenure at Genesis, Debbie has directed value-enhancing investor relations, corporate communication, and strategic brand positioning projects for Allegiance Corporation, Arvin Meritor, Barrick Gold, Boeing, Johns Manville, 3M, McDATA, Nordstrom, PepsiAmericas, Steelcase, and Washington Mutual.

Debbie's experience combines leadership, communication and traditional packaged goods marketing skills with a strong background in finance gained as a securities analyst and honed as an investor relations executive. She lectures frequently on corporate communication and investor relations issues in professional and university programs.

Debbie was a member of the blue-ribbon Securities
and Exchange Commission Advisory Committee on Corporate Disclosure. She served on the National Investor Relations Institute (NIRI) board of directors, chaired the NIRI Task Force on disclosure issues, and served as president of the Rocky Mountain Chapter for the 1997-1998 year, continuing as a director. She is also a member of the board of directors of Perdue Farms.

Georgia Everse is a communications and marketing executive with 25 years of experience leading large and small companies to achieve sustained high performance and increased business results. She has a proven track record of finding innovative solutions to complex business problems through skilled synthesis, organization and people leadership. Georgia has served as the Chief Marketing and Chief Communications officer for a global Fortune 500 Company.

Georgia has unique talent and experience at creating systemic communications strategies for global brands. She has developed tools and processes to achieve strong and consistent internal and external messages that lead to competitive advantage and bring a higher return on communications investments. Her marketing approach is rooted in a strategic design planning methodology that brings together the disciplines of business planning, user centered research and design, and results in differentiated products and services and enhanced customer experiences.

Georgia has revitalized existing and created new brands. She advises executive leaders on building the value of brand as a strategic asset and helps internal teams discover their connection to brand essence. Georgia is a skilled executive facilitator in the areas of business planning, corporate strategy and culture change. She has extensive experience creating business-to-business marketing strategies with a strong design emphasis. Georgia has developed numerous design exhibitions. The exhibition WORK, LIFE, TOOLS, in collaboration with Milton Glaser, inspired a book by the same name.

Georgia's corporate experience spans international companies, global Fortune 500 companies, start-up ventures and fast growth companies. Her functional areas of responsibility have included: Corporate Marketing including advanced marketing, vertical markets, core business markets, service business markets, audiences, alliances and licensing. Product Marketing and Management, New Product Development & Concepts, Marketing Services including market research, segmentation & analysis, business reporting, marketing planning and customer experience measurement. Marketing and Corporate Communications including brand strategy, architecture and management; corporate identity, advertising, public relations, events & exhibits, sales promotion and merchandising. Investor Relations, Corporate Relations, Corporate Sales, Vertical Market Sales and Sales Administration.

Georgia frequently lectures on integrated communications, brand building, and executive woman's issues. She and her teams have won various communications and design awards for their work.

Second only to his passion for bikes, Mike Miller loves
to solve complex communication issues for clients by helping them stay true to their brand and create breakthrough strategies that are born out of a focus on the user and the ability to integrate a total experience. With more than a 30-year track record in integrated communication, brand, strategic positioning and design, Mike is Partner and Chief Creative Officer for Genesis.

Mike is known for having a rare skill set of being highly strategic and wildly creative at the same time. He focuses on business issues and through the strength of his individual and multifaceted approach to creating design concepts and writing copy, he leads his teams to holistic solutions that go deep and broad to solve the right problem. Clients credit Mike with always taking them further in their thinking and surfacing possibilities they would have never imagined.

Mike’s portfolio ranges from comprehensive positioning
and identity system assignments to corporate
communication, marketing and advertising campaigns.
Truth of the matter, there isn’t much he hasn’t tackled;
yet he embraces each assignment with a fresh
perspective and clarity of purpose that delivers powerful
results. Comfortable and experienced in multiple
industries and geographic markets, Mike brings
confidence and leadership to all his engagements,
allowing his clients to sleep well at night knowing
that he is at the helm.

A frequent speaker on branding and design for the bike industry, Mike has guided strategic positioning for Kraft Foods, Giant Bicycles, Schwinn Cycling, The Quaker Oats Company, Steelcase, UMB Financial Corporation, Case Logic, Volant Skis, The Spiegel Group, SCOTT USA, Pearl Izumi, Nautilus Fitness and Bolder Boulder.

John Cummings has 25 years of corporate experience in investor relations, strategic communications, competitive intelligence and corporate development. He has held senior positions with two Fortune 500 companies including Nerco, Inc. (a former subsidiary of PacifiCorp) and Johns Manville (currently owned by Berkshire Hathaway). In these positions, John was responsible for directing worldwide investor relations/corporate communications and corporate development programs including counseling senior management on strategies to optimize valuation metrics and corporate reputation. For Nerco, John was responsible for building the company's first investor relations function including an aggressive outreach program to portfolio managers and analysts. During his tenure as head of investor relations for Johns Manville, the company's common stock more than tripled in value. John also helped to identify Berkshire Hathaway as a buyer for the company which ultimately took place in 2001 for $2.5 billion.

John has been a member of the National Investor Relations Institute (NIRI) since 1991 and is past-president of the Rocky Mountain Chapter of NIRI. The Chapter was recognized in 2005 by winning The Innovation Award for improving its member services programs. He has served on the Board of Directors for the Rocky Mountain Chapter since 1998 and has held the positions of Treasurer, and Vice President, Membership and Programs.

Pat brings 20 years of project management experience to clients of Genesis, supervising production operations and serving as the liaison between designers, clients and vendors to ensure that the priorities and objectives of Genesis design projects are met or exceeded.

Since joining the company in 1984, Pat has managed the tactical side of Genesis and served as the in-house expert on quality issues related to procurement and production for the broad variety of media in which Genesis works. Past projects range from corporate identity and aircraft fleet graphics to annual reports, experiential exhibits and interactive video for clients that include Frontier Airlines, The Quaker Oats Company, Kraft Foods, Arlington International Racecourse and Halo Lighting. She has been a member of Genesis' management team since 1993.

Previously, Pat honed her skills in production management in the graphic arts industry by serving as production manager for a design and advertising firm, director of communications for a national trade house and as manager for a print shop. In the 70s, Pat managed a different form of production when she
owned and operated an organic dairy farm in
Caulfield, Missouri.

Graham is a writer from London who worked in advertising for more than twenty years. He took the scenic route to Genesis, passing through agencies in Hong Kong, Toronto and finally New York, where he was a creative director and executive vice president at Grey Worldwide.

He has created advertising in most media for every kind of brand and all sorts of companies.

Diageo is a global corporation with a wide portfolio of alcoholic drinks brands. In a category where people drink “the label, not the liquid”, creating a recognizable brand identity is everything. Graham helped to position three Captain Morgan’s rum brands—Original Spiced, Tattoo, and Parrot Bay—as well as Crown Royal whisky.

He also helped to position companies as diverse as home-grown Colorado airline Frontier, and the Hong Kong-based Asian newspaper South China Morning Post.

Beaver Creek, one of the Vail Resorts brands, chose to follow him to Genesis from Grey.

Graham has also produced work for institutions managing crisis or navigating difficult waters. Mount Sinai and NYU Hospitals in New York, for example, who were struggling to merge in spite of a clash of cultures. And Kaiser Permanente Health Plans, a non-profit organization run by doctors which was struggling for recognition during the ascendancy of the HMO.

Work he originated as a copywriter or championed as a creative director has been recognized in awards shows in Los Angeles, Toronto, New York, London, Cannes, Hong Kong, Singapore and Sydney. It has been featured on America’s Funniest Videos and Larry King Live.

Graham thinks a few good men and women can be faster, more focused, and more free-thinking than the big battalions of the agency world. He joined Genesis after a long association with Jim Adler and Mike Miller, because, he says, Genesis is a catalyst for excellence.