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In business, your brand is your promise and reputation.
Hard won, easily lost. It is also your personality, the thing that individualizes
and personalizes you, the reason customers relate to you emotionally.
Reputation, personality, relationship: these are often things businesses
approach in a counter-intuitive way. These things are our business.
Business is about two points, A and B, and the journey between them.
Great strategy is a straight, direct road that leads to envisioned goals,
and to the triple bottom line of people, planet and profit. It is forever aligned
to your true north, it specifies the way your enterprise competes in its space,
it makes everything you do cumulative and therefore more powerful. At
whatever point we join a company’s journey, this is where we always begin.
The genesis of Genesis was design – the art of creating a form
that perfectly expresses function.
We have become a company with a much wider portfolio of disciplines,
but the same intention always applies. We express the function of a company
or organization in whatever form is most compelling, whatever the medium.
We always start at the center, we always serve the end-user.
The relationship between profit and value has never been more strained.
We live in a world in which business cycles are speeding up exponentially,
and decision cycles are collapsing correspondingly. Investors crave integrity
and transparency, a compelling vision and strategies, and a consistent return
commensurate with risk. Genesis helps leaders articulate their vision in a
credible narrative anchored in the real world.