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In business, your brand is your promise and reputation.
Hard won, easily lost. It is also your personality, the thing that individualizes
and personalizes you, the reason customers relate to you emotionally.
Reputation, personality, relationship: these are often things businesses
approach in a counter-intuitive way. These things are our business.
Naming
Brands, Products, & Services
Taglines
Legal Counsel, ™ Search
User Experience
User Interface Design
User Experience Design
Design
Corporate and Brand Identity
Corporate and Brand Standard Programs
User Experience
User Interface
Product Systems
Signage Systems
Packaging Systems
Visual and Verbal Voice
Personality
Visual Style
Key Messages
Physical Experience
Exhibits
Environments/Spaces
Experiences
Retail
“We are very fortunate to have people with this depth of expertise working on our behalf. Genesis is genius when it comes to all that a brand can communicate about an organization.”
— Cliff Bosley, President/CEO
Bolder Boulder
Business is about two points, A and B, and the journey between them.
Great strategy is a straight, direct road that leads to envisioned goals,
and to the triple bottom line of people, planet and profit. It is forever aligned
to your true north, it specifies the way your enterprise competes in its space,
it makes everything you do cumulative and therefore more powerful. At
whatever point we join a company’s journey, this is where we always begin.
Brand Strategy
Brand Analysis
Brand Architecture
Brand Creation
Brand and Product Positioning
Marketing
New Product Development
Line Extensions
New Service Strategies
Product Positioning and Launch
Digital
Digital Strategy
User Experience Strategy
Social Media Strategy
Research
Competitive Analysis
Industry Analysis
Trend Analysis
User Research
Focus Groups
Vision-Based Planning
Vision Statements
Mission Statements
Values Development
Internal and External Application
Integrated Communications
Audience Strategies
Channel & Media Strategies
Content Strategy
Communications Strategy and Planning
Culture Change
Internal Analysis/Audits
Leadership Summits
Internal Communications Plan Development
Sustainability
Sustainability Assessment & Strategy
Corporate Social Responsibility Assessment & Strategy
Cause Marketing Strategy & Development
Global Reporting Initiative (GRI)
“The brand strategy and creative execution from Genesis contributed in great measure to doubling our leads over last year, and to the best First Quarter sales in our history. Genesis helped us clarify our identity and our focus.”
— Colleen Hanley, VP Marketing & Public Affairs
CareTech Solutions
The genesis of Genesis was design – the art of creating a form
that perfectly expresses function.
We have become a company with a much wider portfolio of disciplines,
but the same intention always applies. We express the function of a company
or organization in whatever form is most compelling, whatever the medium.
We always start at the center, we always serve the end-user.
Advertising Campaigns
Media-agnostic Campaign Development
Channel-specific Campaign Development
360 degree Production and Implementation
Digital
Digital Planning
User Interface Implementation
Content Creation
Social Media Campaign Implementation
Mobile Application Design
Rich Media, Banner, & Email Campaigns
Film Broadcast
Internal & External Films
Television & Radio Advertising
Print/Outdoor
Advertising
Collateral Programs
Publications Designs
Annual & Corporate Responsibility Reports
(Concept, Design, & Copy Development)
Experiential
Environments
Events & Conferences
Trade Shows & Exhibits
Retail/Sales Support
Merchandising
Sales Promotions
“Most firms can deliver strategy, but when they move to the creative, they fall short and you wonder, ‘what happened here’? The creative product is where the rubber meets the road and Genesis is just fantastic.”
— Ian Arthur, Chief Marketing Officer
Intrawest
The relationship between profit and value has never been more strained.
We live in a world in which business cycles are speeding up exponentially,
and decision cycles are collapsing correspondingly. Investors crave integrity
and transparency, a compelling vision and strategies, and a consistent return
commensurate with risk. Genesis helps leaders articulate their vision in a
credible narrative anchored in the real world.
Strategic IR Counsel
IR Program Evaluation & Development
Positioning & Message Development
Valuation Improvement Strategies
Strategic Transactions & Special Situations Counsel
(IPOs, Spin-Offs, Private Equity Offerings, Acquisitions, Divestitures)
Ongoing IR Program Planning & Counsel
Quarterly Earnings
Message Development
Script Development
Earnings Call Preparation
Executive Presentation Training
Investor Marketing and Outreach
Investor Presentations & Road Shows
Investor Day Preparation
Financial Market Analysis & Insights
Investor & Market Feedback
Disclosure Policies
Drafting, Facilitation and Implementation
Disclosure Issues Counsel
Other
Crisis Management
Benchmarking & Perception Studies
Shareholder & Investment Community Targeting
Sell-Side & Buy-Side Outreach Program Development
Annual & Corporate Responsibility Reports
(Concept, Design, & Copy Development)
“If I had met them 10 years earlier, I would have been 3X more successful.”
— Jerre Stead, CEO
IHS