work / Thule Tech Pack

Launch

Thule is focused on bringing everyone closer to the world and their passions through an active life. Over the years they have grown beyond making the best gear racks in the world to an expanded set of products within the broader transport category.

When they were ready to launch their new line of technical backpacks to the world, Thule asked Genesis to help build the launch platform. We developed their trade materials, and created a digital consumer campaign to generate brand awareness in this new segment.

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Dealer Catalogue

Email Launch Campaign

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