people / Mike
The Short
Committed wheel guy…cars, bikes, motorcycles…“you know, rolling stock.” Believes in the power of a great idea, and that design can change the world.
The Long
After working in small advertising shops Mike realized that design was where his heart really was. Landing at Genesis in the mid 70’s, Mike has worked on a breadth of clients around the globe. Working on projects that range from wildly corporate communication to serious startup strategies, Mike loves the challenge of bringing brands to life. Fortunately there have been a lot of sporting goods clients in the mix at Genesis. Iconic brands like Schwinn, Scott USA, Orbea and Giant bicycles all have worn work that Mike directed. An avid skier, snowboarder and cyclist, Mike knows the insides of factories from Mittersill, Austria to Shenzhen, China all on a quest to understand how design can grow brands.