Getting noticed on a world stage was an integral part of the launch platform for the all-new 2012 road lineup for Giant Bicycles (the world’s largest manufacturer of quality bicycles).  Leveraging the Rabobank ProTour team was the tool.  We worked with Giant and the Rabobank sponsor to create the team livery that was revealed at the 2011 Tour de France.  Genesis highlighted a new global design language by helping this product launch stand out in a very fast crowd.