work / DigitalGlobe

DigitalGlobe provides the most current, comprehensive and accurate information and satellite imagery about our ever-changing planet. By digitizing the entire globe, and updating it every second of every day, they’ve created the largest, most accessible Earth library.

Their data and images are the foundation of location-based apps such as Google Maps, Weather and Lyft. They help Jane Goodall save chimp habitats, help protect firefighters on the front lines, and help archeologists discover lost worlds. They deliver the highest-resolution images available anywhere within minutes to our government, allies, and businesses to help them all, “See a better world.”

Genesis re-branded and repositioned them from being a company called “DigitalGlobe,” into becoming “the digital globe.” We changed their brand strategy from simply being a picture provider, to becoming known as the pre-eminent resource for Earth information.

Identity Refresh
Changed the corporate identity and brand guidelines to better express this dynamic, leading technology brand by demonstrating its "always changing, never changing” nature.

Brand Strategy & Positioning
Repositioned the company away from only being an Earth imagery provider. “Tap into the digital globe” demonstrated simplicity, accessibility and the breadth of their services.

The DigitalGlobe Video
Created a brand launch video to introduce the concept of "the digital globe” first to the company and then the world.

See Campaign
Launched an integrated brand campaign to demonstrate the benefits of seeing a better world from space in a way that people can quickly understand.

See Campaign
A Wall Street Journal ad about DigitalGlobe helping free enslaved fisherman demonstrates how seeing the world from space can solve real problems. Read the AP’s Pulitzer Prize winning story about this here: https://www.ap.org/explore/seafood-from-slaves/

Hero Campaign
Created a campaign to highlight extraordinary accomplishments that use satellite data, showcasing the heroes within DigitalGlobe as well as their customers.

Website Refresh
Aligned the website refresh with the new brand strategy and visual voice, putting customer benefits first while making a complex brand more accessible.


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