Giant is the largest manufacturer of quality bicycles in the world. What they owned in “build quality” they lacked in brand connectivity. Genesis was hired to help create a brand visual language to help tie the products into a cohesive whole in the global marketplace. Finding the center of the brand design was based on our uncovering the “truth in materials” position.
Genesis created the personalities and graphics for bikes built
for the world’s diverse cultures. You can see our work for Giant
in the grueling Tour de France, on Tokyo commuter streets,
and in a garage much like your own.
work / Giant
Product Presentation
Genesis created the global product presentation
for the world’s largest quality bicycle manufacturer.
Product Presentation
We developed the product graphic presentation for more than 200 unique models every year…while being on-trend, fresh and true to the brand.
Product Presentation
We were honored to create the livery for the Rabobank/Giant teams. Teams that have scored stage and overall victories in the Grand Tours around the world.
Product Presentation
Tour de France team livery.
Product Presentation
Engineering by Giant. Team presentation by Genesis.
Stage wins at the Tour de France and Olympic Gold medals.
Product Presentation
Elegantly modern interpretations of classic cruisers.
Product Presentation
From free-ride, long-travel mountain models to fun city bikes,
the presentation is a key attractor on the sales floor.
Product Presentation
Single-speed bikes for urban assault runs.
Product Presentation
Helping to bring new categories to the market with beautiful and functional designs.
Product Presentation
The 2011 World Cup Downhill championship winner.
Product Presentation
"The world's fastest bike." The Trinity Advanced SL was so fast it was outlawed.
Product Presentation
Designing graphics for a customer segment that doesn't want graphics.
Product Presentation
Trend setting and working with the factories to bring cutting-edge design concepts to a fast-paced market.
Product Presentation
The Giant VIA, a bike designed for the ages. Beautiful, elegant and fun.
Packaging System
Genesis created a holistic packaging system that was impactful and highlighted specific features across a product offering that reached almost 3000 SKU’s.
Packaging System
We created a packaging system that both stood out at retail and aided
in finding the right product at a glance in a crowded retail environment.
Packaging System
The packaging system had to accommodate everything from small replacement parts
to complete bikes.
Packaging System
Buyer communication at point of sale and at point of use was a driving factor in the system.
Promotion
We were asked to help create promotional items for the first company store in the US. It just happened to be in our backyard. We figured the best thing was to "own" the state.