In every affluent young parent there is an inner adult desperate
to be nurtured. Fashion accessory brand Petunia Pickle Bottom brilliantly answers that call. Genesis helped to transform this small, single-product California company into a premier brand
in its category.
A perfect balance of whimsy and luxury, Petunia Pickle Bottom gave birth to a whole new way of behaving in a very traditional market. The Petunia story is brought to life through classic styling and iconic, glamorous imagery. The original brand has now become a family of several young brands with personalities
of their own, all loyal to the core promise.
work / Petunia Pickle
Bottom
Original Collection ID
Tagline and identity for the Original Collection.
Identity At Work
Product branding and hang tag showcasing the Original Collection identity.
Cake Identity
Identity for the Cake Collection.
Identity At Work
Product branding and hang tag showcasing the Cake Collection identity.
Scout Identity
Identity for the Scout Collection.
Identity At Work
Product branding and hang tag showcasing the Scout Collection identity.
Visual Language
Art-directed photography to highlight product details while creating sophisticated vignettes - elevating the brand in its category.
Story-telling
Art-directed photography to highlight product and branding details.
Story-telling
Art-directed photography to highlight product details while creating sophisticated vignettes - elevating the brand in its category.
Details, Details
Art-directed photography to highlight product and branding details.
Advertising Campaign
Campaign to raise awareness for the Scout brand launch.
Style Library
Brochure covers were created to give the brand a sense of glamour and sophistication in its category, putting the focus on the parent instead of the child.
Big Book
Brochure spread highlighting a personal narrative from the consumer point of view.
Pocket Book
Micro-brochure for in-store marketing.
Little Gems
Micro-brochure for in-store marketing.
Little Gems
Micro-brochure for in-store marketing.
Web Sight
Website home page.
Landing Page
Landing page featuring the Original Collection.
Landing Page
Landing page for the Scout Collection.