Many know the Shimano brand from their cycling products, yet the company is a major force in the sport-fishing marketplace as well. When Shimano decided to relocate its fishing business from Southern California to South Carolina, they engaged Genesis to help create an experience center to welcome dealers, the press, and to host local community events. From the brand highlights, archive elements, and an interactive timeline, to hands-on experiences around core technologies and new products in the extensive line, the space showcased the brands’ strengths and reach in the marketplace.
Welcome Hall
Welcome hall design greets visitors to space with low-country elegance.
Heritage Wall
The brand heritage is highlighted in both immersive and interactive formats.
Interactive Display
Products are showcased with displays that use interactive and experiential technologies.