The Little Nell is Aspen’s only five-star, five-diamond property. They have earned this success by doing one thing extraordinarily well: elevating the relationship between staff and guests. As the internet economy has created new demands in hospitality, the question becomes, how to fulfill this need without losing the unique essence of an established, world-class destination property.
Genesis was tasked with developing the strategic analysis, brand position and communications to meet the needs of this evolving marketplace.
work / The Little Nell
Brand Identity
We created The Little Nell identity by evolving their existing symbol into a modern signature at home in a global context to enable growth and brand extension.
Website
As part of an omni-channel communications strategy, we created a website with a reimagined user experience and broadened storytelling to meet the needs of today’s mobile audience.
Website
As part of an omni-channel communications strategy, we created a website with a reimagined user experience and broadened storytelling to meet the needs of today’s mobile audience.
Website
As part of an omni-channel communications strategy, we created a website with a reimagined user experience and broadened storytelling to meet the needs of today’s mobile audience.
Employee Handbook
An employee handbook articulates the new positioning strategy and provides guidance for bringing the The Little Nell experience to guests, and each other.
Employee Handbook
An employee handbook articulates the new positioning strategy and provides guidance for bringing the The Little Nell experience to guests, and each other.
Newsletter
An in-room newsletter inspires guests to explore Aspen at its finest, and to its fullest.
Brochure
A new brochure system communicated modern luxury.
Advertising
A campaign narrative expresses a juxtaposition of thoughts to reflect the quintessential Aspen experience.
Advertising
A campaign narrative expresses a juxtaposition of thoughts to reflect the quintessential Aspen experience.
Advertising
A campaign narrative expresses a juxtaposition of thoughts to reflect the quintessential Aspen experience.
Advertising
A campaign narrative expresses a juxtaposition of thoughts to reflect the quintessential Aspen experience.
Stationery
Designed a new stationery suite to extend the new identity and represent the premium experience.