While the classic corporate Annual Report is no longer as pervasive as it once was, for the right organization it can still be quite powerful. We are fortunate to work with UMB, a super-regional brand that sets new standards for integrity and performance in an industry challenged with transparency problems.
Despite impressive success for more than a century and being named by Forbes® as one of “America’s Best Banks” seven years in a row, UMB remains relatively unknown in the Financial Services industry. And when you provide services across the entire country for the largest of organizations, your credibility is absolutely critical, even more so when you may be an unknown entity.
To effectively compete with larger and better known competitors, UMB uses their Annual Report as a way of quickly establishing trust and reliability. For them a typical brochure could never have the same impact as backing up their services with current audited financials—particularly when they are as remarkable as UMB’s.
work / UMB Annual Reports
Investor Relations App
The interactive Investor Relations App is a unique method to engage shareholders as well as a tool for the sales team because it highlights the broader story of UMB’s business. Download App
Annual Report 2012
The 2012 report celebrated the 100 year anniversary by honoring the principles that have guided UMB throughout their history and that will continue to guide them over the next century.
Annual Report 2011 App
Delivering the Annual Report as an App instantly impacted investor perceptions, and also provided a more useful, interactive, and updatable sales tool.
Annual Report 2011 App
Fluid, intuitive navigation throughout the App allows for a more engaging and dynamic experience.
Annual Report 2011 App
Animated charts, graphs and data were paired with zoomable text to create a more effective and dynamic financial presentation.
Annual Report 2011
The Annual Report explained how the organization delivered
more than others in its field.
Annual Report 2011
The foldout inside front cover highlighted an overview of operations and performance.
Annual Report 2011
The inside front cover also showcased how UMB outshone
its competitors.
Annual Report 2011
The CEO's letter highlights the formula for strong growth and an enduring symbol of the company
Annual Report 2011
Letters from the management center around strong beliefs and high standards.
Annual Report 2010
The Annual Report focused on the core beliefs that embody the company.
Annual Report 2010
The inside front cover highlights an overview of the business beliefs.
Annual Report 2010
The letter to shareholders continues the organization's core beliefs.
Annual Report 2010
2010 again proved the business model worked. UMB was named the second best bank in the United States by Forbes magazine.
Annual Report 2009
The 2009 Annual Report focused on the company's foundational strategies.
Annual Report 2009
The 2009 inside front cover brings an overview of the company front and center as a sales tool.
Annual Report 2008
The 2008 Annual Report showed the way UMB delivered their unique culture to benefit the customer.
Annual Report 2008
The 2008 annual review focuses on why UMB’s standards are based on integrity, not government regulations.
Annual Report 2008
The 2008 annual showcases how the company connects clients to the products and services they need.
Annual Report 2007
The 2007 Annual Report featured the continuity of five generations of family management.
Annual Report 2007
The 2007 story speaks to the solutions and commitment of the company.
Annual Report 2007
The 2007 report speaks to the heritage and continuity commitment.