work / Case Logic

Case Logic began making cassette and CD cases over 30 years ago, and a lot has changed since then. The pervasiveness of wifi in today’s world has changed the word “mobile” forever. Staying connected and staying ahead can no longer be separated. And as a response to this new reality they’ve grown into a market leader by offering a much broader suite of cases, bags and sleeves that make it easy to carry everything we need, everywhere we go.

Genesis was chosen to help re-energize and re-position this global brand to better reflect the company they are today. We found inspiration in their incredible passion and obsession with organization, where ultimately it lead to a new identity and foundational promise, “Life Simplified.”

"Life Simplified" Brand Video

New Identity

Brand Positioning & Guidelines

Brand Positioning & Guidelines

Brand Positioning & Guidelines

Environment Applications

Environment Brand Applications

Environment Brand Applications

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