Genesis is a very dog-friendly place. So helping to launch WHIMZEES for Paragon Pet Products of the Netherlands was a labor of love.

Paragon is an innovator, and WHIMZEES is a brand of healthy dog dental chews made from all-natural ingredients with, yes, a taste for whimsy.

“We were looking for a long-term partner to help us build the WHIMZEES brand globally,” said Roelof Kunst, SVP Marketing and Sales. “Genesis helped us establish a cohesive brand story.”

We developed the strategic positioning and launch communications, including trade print and online advertising, collateral, a responsive website and integrated social media presence.

The launch communications helped establish a cohesive brand story and visual language.

A responsive website provides an integrated, seamless experience for a global audience.

The brand has been connecting with customers and gaining a loyal following via the social network.

Marketing materials communicate the energy and personality of the new brand.

The new brand was introduced to retailers through marketing materials that told the brand story.

Trade advertising introduced the brand to retailers through key trade publications.

Trade ads announced the launch of the brand at the annual Global Pet Expo, the pet industry’s largest trade show.

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