Genesis is a very dog-friendly place. So helping to launch WHIMZEES for Paragon Pet Products of the Netherlands was a labor of love.
Paragon is an innovator, and WHIMZEES is a brand of healthy dog dental chews made from all-natural ingredients with, yes, a taste for whimsy.
“We were looking for a long-term partner to help us build the WHIMZEES brand globally,” said Roelof Kunst, SVP Marketing and Sales. “Genesis helped us establish a cohesive brand story.”
We developed the strategic positioning and launch communications, including trade print and online advertising, collateral, a responsive website and integrated social media presence.