work / Grandmother Power

Recently we designed Grandmother Power, a traveling exhibit showing at the Grand Rapids Public Museum. Based on the book Grandmother Power: A Global Phenomenon, by photojournalist and author Paola Gianturco, the exhibit is a visual narrative highlighting the work of grandmother groups fighting for political, economic and social justice around the world.

The installation is constructed from humble, sturdy materials like cardboard pillars and textile pop-up walls that suggest resourcefulness. A digital component allows visitors to share personal stories about their own grandmothers. We also developed the marketing campaign for the exhibit, which pairs traditional grandmother imagery with unexpected messaging.

When the exhibition ends in Grand Rapids in February 2014, it will travel internationally.

Rather than displaying Paola Gianturco's photographs in a traditional manner, they were printed at large scale on textile surfaces.

The Grandmother Power exhibit was designed using a thoughtful blend of humble, sturdy materials that suggest resourcefulness.

Photographs, printed on textile panels, are suspended between cardboard pillars displaying stories, facts and statistics.

Photojournalist and author Paola Gianturco next to one of the story pillars at the Grandmother Power exhibit.

Rocking chairs - symbolic of grandmothers - are transformed by applied typography that relates to the exhibit topics. The chairs - much like the rest of this traveling exhibit - can quickly be disassembled for ease of shipment.

The interactive wall showcases the 120 activist grandmothers featured in Paola Gianturco's book, Grandmother Power: A Global Phenomenon.

An exhibit banner announces the debut of the Grandmother Power Exhibit at the Grand Rapids Public Museum on September 6, 2013.

The marketing campaign for the exhibit pairs traditional grandmother imagery with unexpected, empowering messaging.

The marketing campaign for the exhibit pairs traditional grandmother imagery with unexpected, empowering messaging.

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