Kraft Foods is one of the largest food companies in the world.
For their IPO in 2001 they asked Genesis to craft messaging to
a new shareholder base. We helped position the company for a growing cascade of audiences as Agency of Record for Corporate Communications.
In 2007 we created “New Kraft” to help give voice to a new CEO and her vision for the future. It centered on a fresh new web platform, which became the genesis of a new global identity for the company. We have also helped enrich employee engagement through a streamlined intranet, re-designed work spaces, socially-based programs for product improvements, and process innovations.
Recently we were part of the implementation team for the rollout of the new global ID and helped with culture communications during one the most notable mergers in recent history – Kraft’s 2009 acquisition of Cadbury.