work / Meyer May House

In 1987 our client Steelcase meticulously restored the Meyer May house, a Prairie-style Frank Lloyd Wright masterpiece. Genesis put the home’s 100-year anniversary at the heart of a strategy to generate discussion of   “The Next 100” for Steelcase.

Genesis designed a website to showcase the house through the lens of Wright’s principles, a digital advertising campaign,
and communications including a new identity and collateral materials.

All in support of a symposium called “A critical dialogue on 21st Century Architecture and Design and the ongoing relevance of Frank Lloyd Wright,” which explored Wright’s design principles created 100 years ago and brought the Master himself into a dialogue about the future.

100-year anniversary identity.

Environmental graphics for the internal Steelcase event.

Wright's principles of architecture featured on the anniversary website.

Website celebrating the Meyer May House's 100th anniversary.

Wright's principles of architecture featured on the anniversary website.

100-year timeline placing the Meyer May House in a historical context.

100-year timeline placing the Meyer May House in a historical context.

Symposium celebrating the Meyer May House's 100th anniversary
and the continued relevance of Wright's work.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

Timeline featured in the print brochure celebrating the 100th anniversary
of the Meyer May House.

Wright's principles of architecture featured in the print brochure
celebrating the 100th anniversary of the Meyer May House.

Print brochure celebrating the 100th anniversary of the Meyer May House, designed by Frank Lloyd Wright and restored by Steelcase.

16
+
\16
Facebook Twitter LinkedIn Google+ Email
Like
Explore, share, tweet and email.

Prev
Previous
Belief
Next
Next
Belief