work / Pearl Izumi Brand

Pearl Izumi has engaged Genesis as strategic counsel to the company’s management for more than a decade. We have helped position the company, create communication tools and campaigns as well as implement various projects from technology platforms, to packaging systems and new product launches.

We created the positioning from the foundational truth of what Pearl Izumi has done every day in its 60+ year history – engineering gear that helps athletes perform better. And we reinvigorated their 40 year-old logo to embrace their heritage and reflect the performance leader that they are today.

Created the new Pearl Izumi Identity and comprehensive Brand Guidelines to be the foundation for all Pearl Izumi communication.

Created the new sleeker, faster Pearl Izumi Identity to better represent the company as a performance leader — while also increasing the functional usability required for apparel application.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

The Brand Guidelines serve as the foundation for all Pearl Izumi communication.

Champions Film

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Dealer Brand Storybook

Pearl Izumi Team Manifesto

Pearl Izumi Team Manifesto

Pearl Izumi Team Manifesto

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