Pearl Izumi engaged Genesis as strategic counsel to the company’s management for more than a decade. We helped position the company, create communication tools and campaigns, as well as implement various projects from technology platforms, to packaging systems, and new product launches.
We created a positioning platform from the foundational truth of what Pearl Izumi has done every day in its history – engineering gear that helps athletes perform better. We also reinvigorated their 40 year-old logo to embrace their heritage and reflect the performance leader that they are today.
work / Pearl Izumi Brand
Identity & Brand Guidelines
Created the new Pearl Izumi Identity and comprehensive Brand Guidelines to be the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
Created the new sleeker, faster Pearl Izumi Identity to better represent the company as a performance leader — while also increasing the functional usability required for apparel application.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Identity & Brand Guidelines
The Brand Guidelines serve as the foundation for all Pearl Izumi communication.
Champions Film
Champions Film
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Dealer Brand Storybook
Team Manifesto
Pearl Izumi Team Manifesto
Team Manifesto
Pearl Izumi Team Manifesto
Team Manifesto
Pearl Izumi Team Manifesto