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In every affluent young parent there is an inner adult desperate
to be nurtured. Fashion accessory brand Petunia Pickle Bottom brilliantly answers that call. Genesis helped to transform this small, single-product California company into a premier brand
in its category.

A perfect balance of whimsy and luxury, Petunia Pickle Bottom gave birth to a whole new way of behaving in a very traditional market. The Petunia story is brought to life through classic styling and iconic, glamorous imagery. The original brand has now become a family of several young brands with personalities
of their own, all loyal to the core promise.

Tagline and identity for the Original Collection.

Product branding and hang tag showcasing the Original Collection identity.

Identity for the Cake Collection.

Product branding and hang tag showcasing the Cake Collection identity.

Identity for the Scout Collection.

Product branding and hang tag showcasing the Scout Collection identity.

Art-directed photography to highlight product details while creating sophisticated vignettes - elevating the brand in its category.

Art-directed photography to highlight product and branding details.

Art-directed photography to highlight product details while creating sophisticated vignettes - elevating the brand in its category.

Art-directed photography to highlight product and branding details.

Campaign to raise awareness for the Scout brand launch.

Brochure covers were created to give the brand a sense of glamour and sophistication in its category, putting the focus on the parent instead of the child.

Brochure spread highlighting a personal narrative from the consumer point of view.

Micro-brochure for in-store marketing.

Micro-brochure for in-store marketing.

Micro-brochure for in-store marketing.

Website home page.

Landing page featuring the Original Collection.

Landing page for the Scout Collection.

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