With the “Count on more.” brand promise that we created earlier as our starting point, we set the foundation for this super-regional financial corporation’s 100-year celebration by developing the “more than 100” logotype and key messaging points. “More than a bank. More than a century.” was the rally cry as the organization set the path for celebratory events, a communication toolkit, our stories microsite, brand advertising and associate engagement materials.
The kick-off was marked in grand fashion by opening the NASDAQ exchange on April 25, 2013, marking both the founding of the bank that became UMB Financial Corporation, as well as the 10th anniversary of being listed on that exchange.
Congratulations UMBF on the last 100. We’re looking forward to serving you in the next 100.