What does a high standard look like in the banking industry?
Genesis is fortunate to have a long-standing partnership with UMB, named by ForbesĀ® as one of “America’s Best Banks” seven years in a row. They’re a super-regional brand that sets new standards for integrity and performance in the financial services industry that is otherwise challenged with transparency problems. Genesis works closely with the executive and marketing teams to tell their story and communicate their unique strengths.
We created the positioning, identity, brand standards, brand advertising, collateral, websites, signage and numerous other customer touchpoints.