work / UMB Brand

What does a high standard look like in the banking industry?

Genesis is fortunate to have a long-standing partnership with UMB, named by ForbesĀ® as one of “America’s Best Banks” seven years in a row. They’re a super-regional brand that sets new standards for integrity and performance in the financial services industry that is otherwise challenged with transparency problems. Genesis works closely with the executive and marketing teams to tell their story and communicate their unique strengths.

We created the positioning, identity, brand standards, brand advertising, collateral, websites, signage and numerous other customer touchpoints.

Created a comprehensive web design program with modular components and digital guidelines to build a consistent brand voice and experience across dozens of UMB websites and other digital applications.

A flexible, yet consistent, systematic design approach to the UMB Credit Card Suite.

When it comes to building great brands, every aspect of every touchpoint must be considered. Here, a new and greatly simplified approach to customer service on the back will be appreciated by their card holders.

Consumer Credit Card Suite Design

Commercial Credit Card Suite Design

A new, friendly "un-banklike" ATM program to increase visibility.

A new, friendly "un-banklike" ATM program to increase visibility.

A new, friendly "un-banklike" ATM program to increase visibility.

Designed and directed a comprehensive UMB signage program for over 100 locations.

Celebrating their 100 Year Anniversary.

Celebrating their 100 Year Anniversary.

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