While the classic corporate Annual Report is no longer as pervasive as it once was, for the right organization it can still be quite powerful. We are fortunate to work with UMB, a super-regional brand that sets new standards for integrity and performance in an industry challenged with transparency problems.
Despite impressive success for more than a century and being named by Forbes® as one of “America’s Best Banks” seven years in a row, UMB remains relatively unknown in the Financial Services industry. And when you provide services across the entire country for the largest of organizations, your credibility is absolutely critical, even more so when you may be an unknown entity.
To effectively compete with larger and better known competitors, UMB uses their Annual Report as a way of quickly establishing trust and reliability. For them a typical brochure could never have the same impact as backing up their services with current audited financials—particularly when they are as remarkable as UMB’s.