The BolderBOULDER has grown for over forty years to become one of the largest, most decorated running events in the world. They’ve received recognition by numerous publications for creating a truly amazing experience — Runner’s World naming it “America’s All Time Best 10K.”

They set out from day one to create a world-class event with world-class athletes. Since then, with it’s grand stadium finish, Memorial Day Tribute, miles of entertainment, 50,000 participants and over 100,000 spectators it’s become Colorado's Memorial Day tradition for anyone and everyone.

We’re proud to have been their brand strategists since the very beginning, helping them name, position and launch the event in 1979. And we’re even more honored to continue to promote it today, creating the ongoing communications that keep it fresh and exciting year after year.