In 1987 our client Steelcase meticulously restored the Meyer May house, a Prairie-style Frank Lloyd Wright masterpiece. Genesis put the home’s 100-year anniversary at the heart of a strategy to generate discussion of  “The Next 100” for Steelcase.

Genesis designed a website to showcase the house through the lens of Wright’s principles, a digital advertising campaign, and communications including a new identity and collateral materials.

All in support of a symposium called “A critical dialogue on 21st Century Architecture and Design and the ongoing relevance of Frank Lloyd Wright,” which explored Wright’s design principles created 100 years ago and brought the Master himself into a dialogue about the future.