Pearl Izumi engaged Genesis as strategic counsel to the company’s management for more than a decade. We helped position the company, create communication tools and campaigns, as well as implement various projects from technology platforms, to packaging systems and new product launches.

We created a positioning platform from the foundational truth of what Pearl Izumi has done every day in its history – engineering gear that helps athletes perform better. We also reinvigorated their 40 year-old logo to embrace their heritage and reflect the performance leader that they are today.