Genesis teamed up with Heavylifting to bring Steadii—a groundbreaking app designed to provide personalized support for Alzheimer’s caregivers—to life. Tasked with shaping the brand’s foundation, we developed the name, identity, logo, tagline, positioning, and visual voice. We also produced a launch video and created a digital media toolkit to ensure Steadii made a significant impact in the market.

At the heart of the Steadii brand is a commitment to humanity and compassion, reflected in every detail from the unique spelling of the name to the carefully crafted visual voice. Genesis infused warmth and empathy into the brand’s identity, ensuring that caregivers not only feel supported but understood. By weaving these elements together, we helped create a brand that resonates on an emotional level, making Steadii a trusted companion for those navigating the challenges of Alzheimer’s care.