Snowmass Tourism approached Genesis to help them develop a position and brand identity to differentiate their unique offering from other mountain destinations and ski resorts. The new identity, drawing on the familiar geological look of Mt. Daly and positioning informed a new campaign, Magnify, that juxtaposes the stunning, vast landscape of Snowmass, with the modern traveler’s craving for connection with others, connection to nature, and to what really matters.

The result: The ongoing work continues to differentiate Snowmass and drive above average user engagement in a very crowded competitor space.