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Genesis has a 20+ year partnership with UMB Financial, consistently named by Forbes® as one of “America’s Best Banks.” This super-regional sets a new standard for integrity and performance by focusing on consistent, long-term growth during all economic cycles. We were fortunate enough to help them celebrate their 100th year anniversary in 2013, as well as their 50th anniversary on NASDAQ in 2021.
We work closely with the executive and marketing teams to tell their unique story and com-municate their strengths through brand strategy, positioning, guidelines, advertising, email campaigns, collateral, website, signage and numerous other touchpoints.
The brand promise, “Count on more.” is foundational, the rally cry for the entire culture as each associate challenges themselves to do a little more each day for each client and each other.
Business challenge: Create brand preference and loyalty within the highly-regulated, highly-competitive financial services industry where so many services are the same.
"Having worked with Genesis for more than two decades I experienced the deep difference in how they approach and deliver on strategy, identity, brand, and day-to-day deliverables needed to communicate and grow our business. Having a unique structure in the financial services market, UMB isn’t the easiest business to understand. Genesis digs deep, thinks broadly, and sees the bigger picture in how to reach our wide variety of customers. The greatest value Genesis adds, is solving problems you didn’t know you had. They help us look at our marketing needs from all angles. Far more than a vendor, Genesis is a true partner in every sense of the word in maximizing our communication opportunities."
Positioning and Brand Strategy
Brand and Product Advertising
Credit Card Program
Signage & ATM Program
Reports & Collateral
Brand Guidelines
Web Design
