As a leading technology company uniquely positioned at the intersection of high tech and defense, Mercury makes trusted, secure, mission-critical technologies profoundly more accessible to aerospace and defense.

Genesis was engaged to develop a new strategic brand framework, including vision, positioning, brand promise and purpose, visual identity and wordmark, and then to apply these tools across channels, including an entirely new website. These new internal and external brand communications were designed to signal Mercury’s role today as a technology leader, dedicated to innovation, with a culture that puts people at the center and a vision to make the world a safer and more secure place for all.

Business challenge: Significantly increase awareness and favorability across stakeholders for a high growth company with a unique business model