When two industry leaders, AEG Facilities and SMG World, merged in 2019 to become ASM Global, the largest, most-trusted venue management and services company for live sports, entertainment and exhibition facilities was born.

Genesis launched the new company through a new website, communication tools and advertising campaign. The new brand promise “Imagine the Experience” reflected how this accomplished powerhouse will redefine how facilities are managed, presented and experienced by artists, fans, guests, exhibitors and attendees.

Business Challenge: Quickly unify the brand and engage teams from merging disparate companies to create awareness and align around a common goal day 1.