The Little Nell is Aspen’s only five-star, five-diamond property. They have earned this success by doing one thing extraordinarily well: elevating the relationship between staff and guests. As the internet economy has created new demands in hospitality, the question becomes, how to fulfill this need without losing the unique essence of an established, world-class destination property.

Genesis was tasked with developing the strategic analysis, brand position and communications to meet the needs of this evolving marketplace.