Nulastin produces a line of direct-to-consumer lash, brow, hair and skin replenishment products containing their all natural, patented Elastaplex® technology derived from elastin. Nulastin engaged Genesis to review and update the company’s brand framework, key messages, visual voice, digital touchpoints and packaging as a foundation to support the next phase of growth.

Genesis worked to balance the efficacy of the proven science with the emotional benefit of beauty at any age to bring the founder’s vision to life.