Maxim Healthcare, a mission-driven national organization dedicated to making a meaningful impact in its local communities, sought to energize its marketing across all channels. The newly appointed CMO engaged Genesis to develop a refreshed visual voice, messaging platform and brand narrative that expressed the company’s unique servant-leadership culture and deep commitment to improving the lives of those in need of care.

Genesis designed and implemented new corporate and behavioral health websites, along with an interim site for the company’s Financial Management Services (FMS) offering — all grounded in the human value of peace of mind. The engagement also included clinic design and paid and social media advertising for Maxim’s behavioral and FMS businesses, establishing a cohesive brand expression scalable across the broader organization.