DigitalGlobe provides the most current, comprehensive and accurate information and satellite imagery about our ever-changing planet. By digitizing the entire globe, and updating it every second of every day, they’ve created the largest, most accessible Earth library.

Their data and images are the foundation of location-based apps such as Google Maps, Weather and Lyft. They help Jane Goodall save chimp habitats, help protect firefighters on the front lines and help archeologists discover lost worlds. They deliver the highest-resolution images available anywhere within minutes to our government, allies and businesses to help them all, “See a better world.” Genesis rebranded and repositioned the company as the pre-eminent resource for Earth information.

Business challenge: Help the company "DigitalGlobe" become "The Digital gGobe."