PETNUTRA turned to Genesis to redefine their identity in the highly competitive pet health industry. Collaborating closely with the founders, Genesis crafted a compelling brand story that embodies PETNUTRA’s mission: to enhance the lives of companion animals through scientifically backed, all-natural nutraceuticals. Together, we developed a comprehensive brand framework, encompassing a new visual identity, wordmark, packaging, website, and brand guidelines, ensuring seamless and consistent communication across all platforms.

This clear and differentiated positioning reinforces PETNUTRA’s commitment to delivering real, research-backed solutions that pet parents can rely on with confidence. By helping to build a robust and authentic brand foundation, Genesis has ensured PETNUTRA stands out in the crowded nutraceutical landscape, offering pet parents trusted and effective care for their beloved animals.