WHIMZEES dog treats faced a daunting challenge when its #1 selling toothbrush needed to be restaged in the marketplace. Genesis helped define the product strategy, product shape, name and introduction roadmap. A new tradeshow, sales materials, videos, packaging, point of sale and all outbound communication helped introduce Brushzees, “The New Shape of Clean” to the market. Without missing a beat, the new shape quickly became another hit for the brand.

Ultimately WellPet, an innovative U.S.-based company, saw the potential in WHIMZEES and acquired the brand. Sales growth continues as WHIMZEES looks to a bright future.

BRUSHZEES launch
Genesis created materials to launch the significant new product that revolutionizes the toothbrush in doggie dental care to the trade and consumers.