Working to empower clients, DTN provides insights that drive some of the world’s largest and smallest companies forward. These insights help to reduce risk, drive profits and help their business prosper.

Genesis launched a new brand position and identity for DTN that built on their success as the world’s most accurate weather information provider, as well as represented their commitment to excellence—Service to the Nth degree. We also developed their new brand promise, “Prosper in a dynamic world,” to communicate that their trusted data, information and insights empowers their clients to make sound business decisions.                                                                                                                                                                  

Business challenge: Unify multiple brands and drive awareness of an icon that provides trusted information and insight to customers who rely on accurate weather forecasts.